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Social Media Executive

As an essential part of the team, you will play a pivotal role in growing the social media presence of the brand.

➡️ You will tell the brand story via compelling social narratives and optimize for what drives engagement and audience growth across the various social platforms.

➡️ You will collaborate with our Marketing team as the social media “persona” for the company.

➡️ This role reports to the Marketing Lead and is an exciting opportunity; integral to the growth and success of Whimsigirl.

CREATIVE STRATEGY & CONTENT EXECUTION (60%)

- Partner with the brand team to create plans and strategies for all social media aspects of campaigns to extend messaging across platforms

- Identify best practices for platforms and create playbooks for future campaigns + launches

- Pitch engaging and shareable ideas on a regular basis and produce content to create more social-first content

- Shoot photos and videos for always on social content like behind the scenes, design details, team interviews etc.

- Explore new and emerging social media platforms/opportunities and evaluate which Whimsigirl should invest time and effort into

- Build strategies for new platforms for the brand and collaborate with the creative team to launch new platforms

- Ensure that all social posts are aligned with our brand voice

SOCIAL MEDIA MAINTENANCE [40%] 

- Maintain the social media marketing calendar in Trello, Later, & Preview

- Capture and post opportunistic social posts based off business needs

- Collaborate with the creative team to ensure the Instagram feed is cohesive and clearly tells the brand story

- Ideate, plan, schedule and publish the day-to-day postings across all social platforms, owning performance and impact on audience growth

- Build community on our Instagram channel by responding to brand-related comments and DMs

- Organize all GDrive folders with visuals, make sure all images and videos are uploaded and accessible to the team

➡️ But what we don’t expect is perfection or existing skills for you to qualify for this job. We can teach you that. We expect intelligence, energy, and a get it done attitude. When you have questions, you will find the answers with a quick chat with anyone on our team. 

➡️ Please apply for this position at careers@whimsigirl.com with the subject line “Social Media Executive- [Name]”.

➡️ One thing that will give you a BIG leg up (but is optional) is to send a portfolio in along with your resume.

See you soon!!!

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