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Our Story

THE BRAND

WHIMSIGIRL designs Minimal but not Typical Kid’s Wear. We celebrate simplicity while embracing playfulness and comfort in children’s fashion.

“MINIMAL BUT NOT TYPICAL”

Offering clothing for both girls and boys as well as unisex pieces from 3 months up to 6 years old, each item is ethically manufactured using 100% natural fiber fabrics such as linens and cottons, ensuring highly well made product.

Designed in the cultural melting pot country that is Malaysia, The elves of Whimsigirl continuously work hard to transform the kid’s wear industry by growing a brand that transcends beyond borders and do good things for the world by;

  • Telling compelling stories through our clothes and everything that we do.
  • Inspiring people through compelling stories that we tell through our clothes and everything that we do.
  • Offering the very best quality in our products and exceptional customer service by always going the extra mile.
  • Advocating good values and kindness in our effort to create a kinder world, a child at a time.

 

FOUNDING STORY

The brand was founded by a wonderful accident by Syazana Sukiman, an architecture graduate that has innate passion for little things and everything design. What started as a hobby for Syazana then turned into a home business in 2010 and eventually Whimsigirl grew to be a design house and now, Syazana takes pride at being a pioneer Children’s Wear designer in Malaysia.

Seeing how the children’s wear industry are monopolized by big chain stores producing mainstream clothing, Syazana aspired to create an alternative by creating an independent children’s lifestyle brand that would create sophisticated clothing that’s equally playful and comfortable for children. Refused to get sucked into the business of creating clothes that age the kids, instead Syazana vowed to create clothing worthy enough for grown ups to wish they could be kids again just so they could fit into Whimsigirl’s clothes. 

Us #whimsigirlelves believe that soul is needed in everything we do, from our designs to our brand. When there are happy souls and things are done out of good values and great passion, magic happens.