80/20 – Whimsigirl

This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Discover The 80/20 Edit

Same philosophy, sharper focus.

The 80/20 is back.

80% of your wardrobe, made up of essential pieces that carry you through your days.

20% for the personal, the playful, the unpredictable.

Nelissa Nezam's formula is simple: pieces she can wear on repeat, for just about anything.

Watch now

Creative brain with a community heart -this is what system dressing looks like to Felicia.

watch now

Style curator, Soma Rachel George shows us how it's done.

watch now

Shop The Collection

*/

XS
M
L
XL
XXL

Off Duty Printed Shirt in Cream

*/

XS
S
M
L
XL
XXL

The Great Pleated Trousers in Cream

*/

XS
S
M
L
XL
XXL

Gallery Bow Blouse in Cream

*/

XS
S
M
L
XL
XXL

Technical Printed Skirt in Black

*/

XS
S
M
L
XL
XXL

Blueprint Poplin Stripe Shirt in Chocolate

*/

XS
S
M
L
XL
XXL

Core Tapered Pants in Olive

*/

S
M

Sculptor Barrel Jeans in Dark Wash

*/

XS
S
M
L
XL
XXL

Accent Shirt in Pistachio

*/

XS
S
M
L
XL
XXL

Blueprint Poplin Stripe Shirt in Matcha

*/

XL
XXL

Sculptor Barrel Trousers in White

*/

Sold Out

Gallery Bow Blouse in Floral

*/

XS
M
L
XL
XXL

Technical Flowing Trousers in White

*/

XS
S
M
L
XL
XXL

Technical Printed Skirt in Caramel

*/

XS
M
L
XL
XXL

Canvas Waisted Top in White

*/

XS
S
M
L
XL
XXL

Off Duty Printed Shirt in Caramel

*/

XS
S
M
L
XL
XXL

The Great Pleated Trousers in Caramel

*/

XS
S
M
L
XL
XXL

Blueprint Poplin Stripe Shirt in Blue

*/

XS
S
M
L
XL
XXL

Sculptor Barrel Trousers in Camel

*/

XS
M
L
XL
XXL

Gallery Bow Blouse in Ivory

*/

Sold Out

Canvas Waisted Top in Steel Blue Stripe

A formula for women who dress with clarity, intention and just the right amount of instinct.